Differentiating YuLife's product offering
Diagnosing why YuLife was losing out to competitors and finding a path forward
Expert qualitative researcher with 10 years experience working in product & tech teams and strategic insight agencies
- Research Expertise:
- formative user experience/design research
- brand strategy and positioning
- ethnographic research
- Domain knowledge:
- FMCG brand planning
- Insur-tech
- HR-tech
- GDS
Designing a new B2B product
Evolving a product and an audience to find product market fit before developing
Refreshing a government digital service
Refocusing a government service around users needs and designing an ideal user journey
Sharpening Lays' human truth
Finding a new role for Lays in communication through a deep-dive into joy
Finding the opportunity in over 55s with Booking.com
Uncovering the drivers for travel in a new audience
Bring YuLife closer to its B2B user
Exploratory work on B2B users to set direction for product and design teams
